Thursday, December 22, 2005

Battelle on Google and the Future

John Battelle's Searchblog: Thinking About Google and The Turning Point: "In seven short years, Google has gone from a geeky startup with one good idea into an agenda-shaping player responsible for navigating complex relationships with world governments, the personal privacy of millions, major trade organizations, and hundreds of thousands of businesses small and large. It's an extraordinary weight to bear, it seems to me. It's the kind of position that requires a balanced mixture of leadership, will, and diplomacy. There's very little room for the go-it-alone mentality which got the company to where it stands today. Can the company shift its culture and avoid the fate which ultimately hobbled Microsoft? That, more than anything else, will define the next chapter in the company's fascinating story."

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