Thursday, November 03, 2005
Scobleizer - Microsoft Geek Blogger � Yahoo’s new pretty maps are doomed (and so are Microsoft’s)
Scobleizer loves Yahoo Maps, but says we're all playing in Google's world.
Scobleizer - Microsoft Geek Blogger � Yahoo’s new pretty maps are doomed (and so are Microsoft’s): "That it’s not about maps, it’s about the advertising platform that Google has built. It’s not about prettiness, it’s about who has the most user generated content (I still hate that term).
Huh?
First, let’s focus on the advertising platform component of how Google is disrupting Yahoo and Microsoft.
Google pays Web site owners MAJOR DOLLARS to put its advertising component (er, service) on its Web site.
Visit Zvents. Click on one of the featured events.
See the Google ad component there?
Now, tell me again why that can’t be a Yahoo or Microsoft ad component?
I’ll tell you why. Google’s ad component pays better because of its dominance in search (and, because they told all the banner advertising people and companies to screw off and die — they understood that users will click on blue underlined text and are being rewarded for that understanding)."
Scobleizer - Microsoft Geek Blogger � Yahoo’s new pretty maps are doomed (and so are Microsoft’s): "That it’s not about maps, it’s about the advertising platform that Google has built. It’s not about prettiness, it’s about who has the most user generated content (I still hate that term).
Huh?
First, let’s focus on the advertising platform component of how Google is disrupting Yahoo and Microsoft.
Google pays Web site owners MAJOR DOLLARS to put its advertising component (er, service) on its Web site.
Visit Zvents. Click on one of the featured events.
See the Google ad component there?
Now, tell me again why that can’t be a Yahoo or Microsoft ad component?
I’ll tell you why. Google’s ad component pays better because of its dominance in search (and, because they told all the banner advertising people and companies to screw off and die — they understood that users will click on blue underlined text and are being rewarded for that understanding)."
