Tuesday, November 22, 2005

End of moviegoing as a mass media

In a losing race with the zeitgeist - Los Angeles Times: "Showbiz people are prone to exaggeration, but when everybody is exaggerating about the same thing, you know something bad is happening. There's a dark cloud of unease hovering over Hollywood. A top CAA agent calls it 'mayhem.' A studio marketer says 'it feels like Armageddon.' A production chief puts it this way: 'Each weekend there's more blood in the water.'

Malcolm Gladwell might call it a tipping point.

The era of moviegoing as a mass audience ritual is slowly but inexorably drawing to a close, eroded by many of the same forces that have eviscerated the music industry, decimated network TV and, yes, are clobbering the newspaper business. Put simply, an explosion of new technology — the Internet, DVDs, video games, downloading, cellphones and iPods — now offers more compelling diversion than 90% of the movies in theaters"

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