Tuesday, November 08, 2005
calendarlive.com: Bilingual format boosts KXOL
Its hard to believe that reggaeton is an ouevre that can supply enough content to a 24 hour station, but i'm glad its here.
calendarlive.com: Bilingual format boosts KXOL: "The station's explosively popular music — reggaeton, a mix of Spanish and American hip-hop with roots in Puerto Rico, Panama and Jamaica — and its advertisements run with equal-frequency flips from one language to another. Sometimes the station's back-and-forth by its disc jockeys comes much faster, even sentence-to-sentence or phrase-by-phrase. It's not unusual to hear callers intermix their languages as they tell a joke, ask a question or relate a personal story.
'It's like being at home,' said Soto, who listens to the station usually in his car. 'You get English and Spanish and you don't notice the difference. It all blends together.'
It's a blend that's produced astonishing results in the L.A. market ever since the station — owned by the Miami-based Spanish Broadcasting System Inc. — changed in late May from a Spanish-only to a bilingual format."
calendarlive.com: Bilingual format boosts KXOL: "The station's explosively popular music — reggaeton, a mix of Spanish and American hip-hop with roots in Puerto Rico, Panama and Jamaica — and its advertisements run with equal-frequency flips from one language to another. Sometimes the station's back-and-forth by its disc jockeys comes much faster, even sentence-to-sentence or phrase-by-phrase. It's not unusual to hear callers intermix their languages as they tell a joke, ask a question or relate a personal story.
'It's like being at home,' said Soto, who listens to the station usually in his car. 'You get English and Spanish and you don't notice the difference. It all blends together.'
It's a blend that's produced astonishing results in the L.A. market ever since the station — owned by the Miami-based Spanish Broadcasting System Inc. — changed in late May from a Spanish-only to a bilingual format."
