Monday, October 10, 2005
Variety.com - B.O. blahs blamed on male aud exodus
Variety.com - B.O. blahs blamed on male aud exodus: "Hollywood is losing the interest of young males -- traditionally the most avid moviegoers -- to other distractions including vidgames and the Internet, a new study concludes.
Released by online research firm OTX, which polled more than 2,000 moviegoers to understand the decline in attendance this summer at the box office, the study found males between 13 and 25 saw 24% fewer films this summer than in 2003, the last time the poll was conducted.
While other demographic groups also saw fewer films this summer, the drop among young men was the steepest, OTX reported."
Released by online research firm OTX, which polled more than 2,000 moviegoers to understand the decline in attendance this summer at the box office, the study found males between 13 and 25 saw 24% fewer films this summer than in 2003, the last time the poll was conducted.
While other demographic groups also saw fewer films this summer, the drop among young men was the steepest, OTX reported."
