MediaReview

Technology360: Can you read radio's future between these lines?: "Mark Ramsey writes: 'The more universal broadband Internet is, the more radio is vulnerable to it. � A recent PEW study shows that growth in demand for broadband seems to be leveling off. 53% of homes accessing the Internet now use high-speed access, compared to an only slightly smaller figure six months earlier. ...�...if high-speed Internet becomes, as I expect it to, a source of talk and especially music programming competitive with radio, universal high-speed access would be devastating to the radio industry as we know it today. Even if high-speed access stalls in the high 50% range it has the potential to leave radio with what's left: A smaller, older, lower-income, less educated audience base of significantly less interest to advertisers. ...' Link: Radio Marketing Nexus."