Friday, October 28, 2005

Half of Internet Users Watch Video

in addition to the numbers below, Klipmart reported that viewers watch an avg of 22 secs of a 30 sec video.
Half of Internet Users Watch Video: "
More than half of Internet users watched online video in June, according to research released by ComScore Networks.

ComScore found that 94 million U.S. Internet users, or 56 percent of those online, watched streaming video. Based on the previous three months, the research firm found those watching video did so for an average of 73 minutes per month.

The research represents the first figures released by ComScore's video ratings service, based on its panel of 2 million Internet users who have their activities tracked by ComScore and extrapolated to the entire Internet audience."

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