Thursday, August 04, 2005
Technology360: Who's Using RSS
Technology360: Who's Using RSS: "Who's Using RSS
Only two percent of adults in North America say they use RSS (define). That's compared with five percent of teens and young adults aged 12 to 21, according to research in a pair of new reports on marketing and RSS from Forrester Research. Forrester Research Analyst Charlene Li notes the RSS user numbers don't include users who unknowingly use RSS, such as via a portal like My Yahoo! for example. � Current RSS users are predominately male, 66 percent are adults and 65 percent in the 12 to 21 youth age group. They average almost double the amount of online time per week as their non-RSS using counterparts. RSS users are also more likely to have broadband (adults, 64 percent; youth, 62 percent), use wireless data services (adults, 35 percent; youth, 75 percent) and consider themselves tech optimists (adults, 78 percent; youth, 79 percent). ."
Only two percent of adults in North America say they use RSS (define). That's compared with five percent of teens and young adults aged 12 to 21, according to research in a pair of new reports on marketing and RSS from Forrester Research. Forrester Research Analyst Charlene Li notes the RSS user numbers don't include users who unknowingly use RSS, such as via a portal like My Yahoo! for example. � Current RSS users are predominately male, 66 percent are adults and 65 percent in the 12 to 21 youth age group. They average almost double the amount of online time per week as their non-RSS using counterparts. RSS users are also more likely to have broadband (adults, 64 percent; youth, 62 percent), use wireless data services (adults, 35 percent; youth, 75 percent) and consider themselves tech optimists (adults, 78 percent; youth, 79 percent). ."
