MediaReview

Online News Squared: Newspapers Urged to Combine Print/Online Numbers: "'An analysis by Scarborough Research released today using a new measurement it calls Integrated Newspaper found that newspaper websites are contributing significant numbers of readers who do not necessarily read the printed publications, resulting in larger audiences overall. . . .[I]t said that in an average week the print editions of The Atlanta Journal-Constitution newspaper reach 51 percent of all adults in the Atlanta local market. When the net audience of the newspaper's websites are included - AJC.com and AccessAtlanta.com - the average weekly net reach of the printed newspaper and websites combined increases to 56 percent--or 10 percent more adults than the print newspaper reaches on its own"