Friday, June 24, 2005
BuzzMachine... by Jeff Jarvis
BuzzMachine... by Jeff Jarvis: ", even sober Wall Street analysts think something new is afoot.
What looms now 'is different from all other threats,' says Lauren Rich Fine (no relation), a Merrill Lynch & Co. (MER ) analyst who has covered the industry since the 1980s. Consumers are shifting decisively to online information, says Fine, especially the young, and are no longer yoked to the local newspaper. 'Ads are following the eyeballs to where they make transactional decisions.' Fine recently forecast that newspapers' profit margins are set to enter a long period of decline.
The new and troubling reality for newspapers is that even if they excel as purveyors of information to appreciative audiences, they still face tough business terrain. 'They can try to be the destination where you go online and [can] be really successful with citizen journalism and blogs,' says Fine. But such innovations are 'not going to pay a lot of bills.'"
What looms now 'is different from all other threats,' says Lauren Rich Fine (no relation), a Merrill Lynch & Co. (MER ) analyst who has covered the industry since the 1980s. Consumers are shifting decisively to online information, says Fine, especially the young, and are no longer yoked to the local newspaper. 'Ads are following the eyeballs to where they make transactional decisions.' Fine recently forecast that newspapers' profit margins are set to enter a long period of decline.
The new and troubling reality for newspapers is that even if they excel as purveyors of information to appreciative audiences, they still face tough business terrain. 'They can try to be the destination where you go online and [can] be really successful with citizen journalism and blogs,' says Fine. But such innovations are 'not going to pay a lot of bills.'"
