MediaReview

Nooked sees RSS tracking customers: "CEO Fergus Burns (View image) of Nooked, an Irish RSS service company, says Web publishers will be tweaking the feeds, in growing numbers, to follow customers. His prediction: Publishers will offer customized features and richer content to RSS subscribers who provide them with profiles. Then they will be able to track customer behavior and send along targeted ads with the feeds. 'Right now, it's so anonymous,' he says. 'It's impossible even to know how many subscribers you have.'

This trend, if it takes off, is sure to cause an uproar in the RSS world."