Thursday, May 19, 2005
Nisenholtz of NYT on future
Scobleizer: Microsoft Geek Blogger: "Martin Nisenholtz, senior vice president of digital operations at The New York Times Company just was on stage and explained why the NYT is charging for access to its content now.
Some things that stuck out in my mind.
1) They are preparing for the death of print. It might never come, but they know that it's possible, and are looking to find revenue so that they can continue in the business of journalism.
2) Search engines like MSN and Google today don't index content that people have to pay to see. That's an opportunity for search engines. Imagine one engine has an exclusive to search the NYT's content."
Some things that stuck out in my mind.
1) They are preparing for the death of print. It might never come, but they know that it's possible, and are looking to find revenue so that they can continue in the business of journalism.
2) Search engines like MSN and Google today don't index content that people have to pay to see. That's an opportunity for search engines. Imagine one engine has an exclusive to search the NYT's content."
