Thursday, May 12, 2005
The Long Tail: Mainstream Media Meltdown
The Long Tail: Mainstream Media Meltdown: "here's a list of all the forms of major media and how they're trending. Make of it what you will.
Flat to Down to Way Down:
* Music: sales last year were down 21% from their peak in 1999
* Television: network TV's audience share has fallen by a third since 1985
* Radio: listenership is at a 27-year low
* Newspapers: circulation peaked in 1987, and the decline is accelerating
* Magazines: total circulation peaked in 2000 and is now back to 1994 levels (but a few premier titles are bucking the trend!)
* Books: sales growth is lagging the economy as whole
Up:
* Movies: 2004 was another record year, both for theaters and DVDs
* Videogames: even in the last year of this generation of consoles, sales hit a new record
* Web: online ads will grow 30% this year, breaking $10 billion (5.4% of all advertising)"
Flat to Down to Way Down:
* Music: sales last year were down 21% from their peak in 1999
* Television: network TV's audience share has fallen by a third since 1985
* Radio: listenership is at a 27-year low
* Newspapers: circulation peaked in 1987, and the decline is accelerating
* Magazines: total circulation peaked in 2000 and is now back to 1994 levels (but a few premier titles are bucking the trend!)
* Books: sales growth is lagging the economy as whole
Up:
* Movies: 2004 was another record year, both for theaters and DVDs
* Videogames: even in the last year of this generation of consoles, sales hit a new record
* Web: online ads will grow 30% this year, breaking $10 billion (5.4% of all advertising)"
