Monday, April 04, 2005
FW: carnegie report on future of news
" the future of the U.S. news industry is seriously threatened by the seemingly irrevocable move by young people away from traditional sources of news.
Carnegie Corporation of New York has launched a major initiative on the future of news and commissioned this report, based on a survey of 18-to-34-year-olds carried out by Frank N. Magid Associates in May 2004. (A set of PowerPoint slides comprising a distillation of the survey data is available on the Corporation's web site, www.carnegie.org/pdf/AbandoningTheNews.ppt.) The goal of this effort is to assess where 18-to-34-year-olds get their news today and how they think they'll access news in the future.
Merrill Brown says the future of the U.S. news industry is seriously threatened by the seemingly irrevocable move by young people away from traditional sources of news. "While the outright collapse of large news organizations is hardly imminent, as the new century progresses, it's hard to escape the fact that their franchises have eroded and their futures are far from certain," he notes. "A turnaround is certainly possible, but only for those news organizations willing to invest time, thought and resources into engaging their audiences, especially younger consumers."
