MediaReview

Blogging was popular during the US presidential campaign

Americans are becoming avid blog readers, with 32 million getting hooked in 2004, according to new research.

The survey, conducted by the Pew Internet and American Life Project, showed that blog readership has shot up by 58% in the last year.

Despite the explosive growth, more than 60% of online Americans have still never heard of blogs, the survey found.

From Pew:

By the end of 2004 blogs had established themselves as a key part of online culture. Two surveys by the Pew Internet & American Life Project in November established new contours for the blogosphere: 8 million American adults say they have created blogs; blog readership jumped 58% in 2004 and now stands at 27% of internet users; 5% of internet users say they use RSS aggregators or XML readers to get the news and other information delivered from blogs and content-rich Web sites as it is posted online; and 12% of internet users have posted comments or other material on blogs. Still, 62% of internet users do not know what a blog is.

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