Tuesday, November 16, 2004
Jay Jarvis' Laws of Media
from buzzmachine.com
Jarvis' First Law: Give the people control of media, they will use it.
The corollary: Don't give the people control of media, and you will lose.
Jarvis' Second Law: Lower cost of production and distribution in media inevitably leads to nichefication.
The corollary: Lower the cost of media enough, and there will be an unlimited supply of people making it.
Jarvis' First Law: Give the people control of media, they will use it.
The corollary: Don't give the people control of media, and you will lose.
Jarvis' Second Law: Lower cost of production and distribution in media inevitably leads to nichefication.
The corollary: Lower the cost of media enough, and there will be an unlimited supply of people making it.
